What are Walmart's product image requirements?
Main image and additional image rules for Walmart Marketplace, sizes, and Walmart's AI policy
Updated
Quick answer
Walmart wants square images at 2200 x 2200 pixels (1500 x 1500 minimum for zoom), under 5 MB, with the main image on seamless white (RGB 255). Add at least 4 images in total, with no watermarks, logos or promotional text. AI images are allowed if they truthfully show the product delivered; stock photos are not. With Lume, make the white main image free with Remove background in Refine, then square lifestyle scenes at 4K (Business and above) downloaded as JPG.
Walmart image requirements at a glance
| Size | 2200 x 2200 pixels; 1500 x 1500 minimum for zoom |
|---|---|
| Shape | Square, 1:1 |
| File | JPEG, JPG, PNG or BMP (no GIF), RGB, 5 MB or less |
| Main image | Seamless white, RGB 255, 255, 255; large items may be shown in their setting |
| Number of images | At least 4 recommended |
| Banned | Watermarks, your logo, retailer names, claims, promo text, non-English text, accessories not included |
| Stock photos | Not allowed |
| AI images | Allowed if truthful and accurate to the product delivered |
From Walmart Marketplace Learn, Image guidelines and requirements and Product details policy, read 9 November 2026. Some categories add their own rules.
Which Lume size meets Walmart's size
| Lume size | Square image | Walmart | Credits |
|---|---|---|---|
| 1K | 1024 x 1024 | Below the zoom minimum | 1 |
| 2K | 2048 x 2048 | Meets zoom, just under 2200 | 2 |
| 4K | 4096 x 4096 | Meets 2200; download as JPG and check it is under 5 MB | 3 |
2K is on Pro and above; 4K on Business, Growth and Studio.
Before you upload
- Compare every AI image with the real product. Size, colour, quantity, materials and any text must match what ships.
- Keep props few and clearly not included. Walmart bans accessories that are not part of the order and too many props.
- Name files with the GTIN. Walmart recommends the 14-digit GTIN as the file name.
Related
Frequently asked questions
- What size should Walmart product images be?
- Walmart asks for 2200 x 2200 pixels, square (1:1). The minimum for zoom is 1500 x 1500. Files must be 5 MB or less, in JPEG, JPG, PNG or BMP (no GIF). A Lume square image at 4K is 4096 x 4096; download it as JPG, which is much smaller than PNG, and check the file is under 5 MB.
- Does the Walmart main image need a white background?
- Yes. The main image must be on a seamless white background, RGB 255, 255, 255. Larger items may be shown in an expected environment, such as furniture in a room.
- Are AI-generated images allowed on Walmart Marketplace?
- Yes. Walmart says images generated by AI must be truthful, accurate and not misleading, and must match the product delivered, including size, colour, quantity and materials. The seller is responsible for checking AI content before it is published.
- Can I use stock photos on Walmart?
- No. Walmart does not allow stock photos; you must use actual product images. Pre-owned, remanufactured and new-with-defects items need real photos of the item.
- How many images should a Walmart listing have?
- Walmart recommends at least 4. Every image must match the product name and key attributes, with no duplicates.
- What is banned in Walmart product images?
- Watermarks, your name or logo, Walmart or other retailer names and logos, claims and promotional language, non-English text, condition descriptions such as "grade A", accessories that are not included, and too many props.
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